Pat Dollard | Young Americans

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The Scoop

September 5, 2008

ST. PAUL, Minn. - Three celebrity weeklies — OK!, People and Us Weekly — featured Sarah Palin on their cover, but one of those magazines is reportedly losing subscribers because of it.

Us Weekly, which unlike People and OK!, chose a rather caustic cover line (“Babies, Lies and Scandal”) is said to have lost thousands of subscribers in just the first 24 hours following the printing of the issue.

“I’m hearing it’s 5,000, maybe more,” says one well-placed source in the industry. Another source claimed that as many as 10,000 readers have already cancelled their subscriptions. A spokesperson for Wenner Media, which publishes Us, says “it is completely false that we are losing 10,000 subscribers.” As for the 5,000 estimate, the spokesperson only said “that is false, too,” but wouldn’t comment further.