Audiences Give Rosie The Bird As Her Thanksgiving Special Flops - With Video
(Nov. 28) - NBC had high hopes for ‘Rosie Live,’ her variety special airing the night before Thanksgiving. But the show tanked, tying for the evening’s lowest-rated program.
5 million viewers tuned in for the program, according to The Hollywood Reporter’s James Hibberd, with the program earning a 1.2 preliminary adults 18-49 rating.
According to THR, NBC had high hopes for the special and planned to expand the program into a series should viewers re-embrace the decades-old variety format. Other networks, too, were watching closely since several are developing variety shows of their own.
“There’s a notion that the climate is right for the genre to make a comeback,” emailed one executive at a rival network. “I guess we now know what not to do, thanks to Rosie.”
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