Million Fan March for Sotomayor Confirmation…
Jun 3, 2009 6 Comments ›› Erik Wong
Powered by Grassroots Enterprise Technology; New ‘Actions’ Innovation for Facebook(R) Platform Offers Nearly a Million ‘Fans’ Opportunity to Lobby the U.S. Senate for Sotomayor’s Confirmation
http://www.breitbart.com
WASHINGTON, June 3 /PRNewswire-USNewswire/ — Grassroots Enterprise (GRE), a bipartisan, high-tech communications firm specializing in building grassroots support for causes, products and companies, today announced the official launch of its new, revolutionary “Actions” offering built on the Facebook(R) Platform, an offering that permits Facebook “fans” to send a letter to their Senators — without having to install an application to their personal profile.
Almost immediately, the “Actions” application was deployed by a range of progressive pages totaling nearly 1,000,000 “fans,” giving them the opportunity to contact their U.S. Senators and urge them to confirm Supreme Court nominee, Sonia Sotomayor. Specifically, a “take action” tab was added to these pages, enabling these fans to send a letter to their Senators — without having to install applications themselves.
The “Actions” offering can be seen live on the “Confirming Sonia Sotomayor” page on the Facebook(R) Platform:
“Facebook has created an incredibly powerful platform for social media activism, and we look forward to continuing our work with our clients to help them get the most out of it,” said John Hlinko, CEO of Grassroots Enterprise. “We strongly believe that ‘social advocacy’ is the wave of the future, and we are thrilled to once again help lead the way to an even more exciting tomorrow.”
The new “Actions” offering is a page enhancement that enables supporters to take action without ever leaving Facebook — and to start doing this without them having to install an application.
The “Actions” offering is customizable for individual pages, enabling organizations to feature their own actions. Grassroots Enterprise is already working on rolling out an additional series of customized Action offerings in coming weeks and months, for a broad range of clients. Its first one, for the American Chemical Society, was officially launched last month.
The “Actions” application is Grassroots Enterprise’s latest step in a marathon of innovative application deployments, and follows on the heels of a string of national awards for the firm’s work on the social advocacy/social networking front.
“Actions” enables organizations to do the following: — Allow page visitors to immediately send letters to federal or state officials without having to download anything or install any application — Automatically match them to federal and state legislative officials, based on the addresses they enter — Add a prominent “Take Action” tab to the organization’s page — Use a unique URL for the “Take Action” tab, linkable in status updates and emails — Enable Tell-A-Facebook Friend functionality after actions are taken and on general spread-the-word pages — Capture registrations in an external database for later emails, fundraising, etc. — Promote numerous actions via an Action Center page — Create and launch actions on a regular basis from a web-based administrative interface — no Facebook programming needed.
For more information, please see: http://www.Grassroots.com/facebook
(Please note that while Grassroots Enterprise is itself a big “fan” of Facebook, it is not affiliated with Facebook in any official way. We’re only speaking for ourselves, not them… get it?)
About Grassroots Enterprise
Grassroots Enterprise is an aggressively bipartisan, leading communications firm that specializes in merging cutting-edge online technology with high-impact communications strategies to help build grassroots support for causes, products, and companies. The firm’s programs help clients recruit potential customers and stakeholders, engage them and mobilize them on our clients’ behalf.
Our clients include a diverse mix of Fortune 1000 corporations, trade associations and non-profit and political organizations. Working closely with their executive leadership and senior communications personnel, we implement groundbreaking programs that deliver substantial results with a tangible, measurable return on investment.
Grassroots Enterprise, Inc. has offices in Washington, D.C., and San Francisco.
