Jan 12, 2012 13 Comments ›› Pat Dollard
(ZDNet) — General Motors is closely watching sales of its Chevrolet Volt electric vehicle and will adjust its production of the car accordingly, potentially by June, according to a report Wednesday in The Wall Street Journal.
Actually, it sounds like the company’s Volt electric vehicles may be available strictly on a build-to-order basis in the future.
The revelation comes amid continued reports of disappointing electric vehicle sales to mainstream consumers. GM only sold about 7,700 Volts during 2011, missing its 10,000-vehicle projection. It also has put the brakes on its original prediction that it would sell 45,000 Volts in 2012. GM CEO Dan Akerson told attendees of the Detroit auto show this week that the automaker will only build as many Volts as it needs.
But GM executives intend to keep experimenting with electric vehicle design and pricing. “The worst thing we could do is back off the technology and the commitment because of things we can’t control,” GM Vice Chairman Steve Girsky told the WSJ.