Aug 2, 2012 No Comments ›› Pat Dollard
Excerpted from THE BLAZE: While instances of outrage — and support– continue to rage for the fast food restaurant chain Chick-fil-A, Amtrak is also capturing some attention for its ”Ride With Pride” initiative, a new campaign aimed at gay customers. While homosexual rights groups are already praising the targeted efforts, some conservatives will likely express disdain and concern, seeing as the company is tax-payer funded and clearly taking a stance on the issue.
To fully push the efforts, special ads that show same-sex couples riding the train system have been released by Amtrak, as has a gay-friendly web-site encouraging individuals to head to popular vacation destinations. So far, two ads have been released — one showcasing two mothers and the other featuring two fathers (each featuring a child).
The purpose of the ads is to promote the company’s half-price campaign for kids between the ages of two and 15, The Huffington Post reports (this deal is free for all children, not only those of same-sex couples).
In a section of Amtrak’s “Ride With Pride” web site, a “diversity” tab brings readers to an explanation of the special campaign — and of the company’s views on inclusiveness. In summation: Amtrak wants to create a discrimination-free environment.
In a section of Amtrak’s “Ride With Pride” web site, a “diversity” tab brings readers to an explanation of the special campaign — and of the company’s views on inclusiveness. In summation: Amtrak wants to create a discrimination-free environment.”
